Social Media & Coca Cola

Social Media & Coca Cola

Just a brief introduction about Coca Cola:
- Coca Cola nowadays has 3,500 products over 200 countries.
- 94% of world's population recognized the Coca Cola brand.
- In business for 126 years with 56 consecutive years of increased profits.

From the information above, we can see the great success that Coca Cola generate nowadays.
The value that created by Coke is the most important thing for the company.
Here i am going to have a look at the history and trick of using social media for Coke Company.


1895-1920

Coca Cola has been print ads in Magazine and Newspaper since 1895.
Marilyn Monroe and Santa Clause has been used as the advertisement element for Coca Cola in early years.








1970- 1980:

Coke and Pepsi! It was one of the greatest marketing coups of all time. In the late 1970s and early 1980s, two companies started their 'war' and until now they are still the strongest competitor for each other. 
Here is the small trick that two companies played to generate more brand awareness and products sales. In my point of view, both companies must be  influenced positively during that time. 



1971:

 Coca-Cola start to extend their market to the whole world with the slogan: share world a coke. Which is the milestone for Coca-Cola company in global markets. (Related to the Multi-culture advertising campaign)




1992：

 
The brand's mascot the polar bear, first appeared in an ad in France in 1922.
Family as a value that Coca-Cola wants to diffuse at that time.


Nowadays:
Social Media that Coca-Cola used or using:

FaceBook

Customer Based Campaign 

Product Campaign

Movie

TV Shows

MultiCultural Advertisement

Music

Social media is impacting how people do business today. Social network usage is already at nearly 90% in key demographic groups- the opportunities is huge. In terms of online usage, Coca-Cola company has created a new office of digital communications and social media within its public affairs and communications department.

Twitter

Discussion: 

As we know, our expectation level of products will raise after we have been satisfied once. Thus, facing the unlimited needs and wants from customers! Will Social Media help Coca-Cola company to satisfy those needs? 

Thanks for reading~